By trade show

IDEX stand design: what works for this audience

3 min readUpdated By the ExhibitionBase Studio team
IDEX stand design: what works for this audience: a stand designed and rendered in ExhibitionBase Studio

In short

IDEX is a major defence exhibition in the Gulf, held at ADNEC alongside the naval show NAVDEX. Stands must serve government delegations, with formal hosting, private meetings and careful control over what is displayed. Plan protocol and export compliance with the same care as the design. Start a custom stand about 9–15 months ahead and confirm dates, height limits and rules in the exhibitor manual.

Key points

  • Where and when: Abu Dhabi, every two years in Abu Dhabi, in odd years.
  • The audience is mostly government delegations.
  • Formal hosting.
  • Private rooms.
  • Plan a custom stand about 9–15 months before the show.

IDEX for exhibitors

National pavilions and senior delegations set the tone. Visits are formal and can come at short notice, so staff need briefing.

IDEX
CityAbu Dhabi
VenueADNEC
SectorDefence
CycleEvery two years in Abu Dhabi, in odd years
Main stand activityPre-booked meetings
Custom stand lead time9–15 months
IDEX at a glance. Always confirm the current edition's dates and venue with the organiser.

Who you are designing for

Government delegations, armed forces, procurement officials and defence companies.

What matters most on an IDEX stand:

  • Formal hosting.
  • Private rooms.
  • Approved exhibits.
  • Bilingual materials.

Layouts for pre-booked meetings, by stand type

Most IDEX exhibitors build around pre-booked meetings. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.

Stand typeOpen sidesWhat works
Row (inline)1A welcome counter at the front and two bar tables; book longer meetings in the venue's meeting rooms.
Island4Meeting rooms in a central core or on an upper deck, with reception and a short demo on the busiest aisle.
Starting layouts for an IDEX stand.
A stand layout suited to IDEX, rendered in 3D
A pre-booked meetings layout of the kind that suits IDEX, built from a Studio template. Designed and rendered in Studio.

Stand ideas for IDEX

  • A majlis reception area.
  • A closed briefing room.
  • A concierge desk for delegations.

Planning, approvals and logistics

Export licences and security rules apply. See the ADNEC rules guide, and work with the organiser.

Allow about 9–15 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.

Where the budget goes at IDEX

Delegation hosting and private rooms lead the budget. Compliance work adds time rather than cost, so start early.

Mistakes we see at IDEX

  • No formal space for delegations.
  • Exhibits cleared too late.

An example IDEX brief

A 12 × 8 m stand with an export-approved model, a closed delegation room, a majlis-style reception and bilingual graphics.

Replace the size and the zones with your own. The plot and height limit come from your contract and the exhibitor manual.

Try your IDEX layout in 3D

ExhibitionBase Studio turns your plot size, open sides and a brief about pre-booked meetings into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.

Frequently asked questions

Where is IDEX held?

At ADNEC in Abu Dhabi. Published listings differ slightly on the 2027 dates, so check the organiser's site.

What is NAVDEX?

The naval defence show held alongside IDEX.

How early should I start designing an IDEX stand?

For a custom stand, about 9–15 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.

Can I reuse my IDEX stand at other shows?

Often, if it is modular. Design the core (walls, counters, pre-booked meetings area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).

Put it into practice

From a client brief to a 3D stand concept in minutes

An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.

Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.

Your next stand

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