In short
Interzoo is the leading fair for the pet supplies trade. Retailers and distributors come for food, accessories and care products. A stand should show the range as it would look in a store, with clear pack sizes and ingredient information, and leave room for buyers to sit and talk terms. Start a custom stand about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Nuremberg, every two years in Nuremberg, in even years.
- The audience is mostly pet retailers.
- A store-like range.
- Ingredient information.
- Plan a custom stand about 6–9 months before the show.
Interzoo for exhibitors
Pet food, accessories, aquatics and veterinary-adjacent brands exhibit. Premium ingredients and sustainability are frequent themes.
| Interzoo | |
|---|---|
| City | Nuremberg |
| Venue | NürnbergMesse |
| Sector | Pet supplies |
| Cycle | Every two years in Nuremberg, in even years |
| Main stand activity | Product display and orders |
| Custom stand lead time | 6–9 months |
Who you are designing for
Pet retailers, wholesalers, distributors and brand owners.
What matters most on an Interzoo stand:
- A store-like range.
- Ingredient information.
- Clear pack sizes.
- Meeting tables.
Layouts for product display and orders, by stand type
Most Interzoo exhibitors build around product display and orders. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | A shop-like display wall with a counter for orders, leaving the floor clear to browse. |
| Island | 4 | A gallery route around a central feature, with order desks and buyer seating along one side. |
Stand ideas for Interzoo
- A shelf as it would look in a pet shop.
- An ingredient wall.
- A trial station for durable toys.
Planning, approvals and logistics
Pet food may face import rules, so check them for your samples. Live animals are restricted; follow the rules of the show.
Allow about 6–9 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Where the budget goes at Interzoo
Range display and samples come first. Keep an eye on product rules for animal foods when you ship.
Mistakes we see at Interzoo
- Consumer-style campaigns for a trade audience.
- No distribution terms.
An example Interzoo brief
A 6 × 6 m stand with a clean shelf range, a pack-size wall, a trial station and a retailer table.
Replace the size and the zones with your own. The plot and height limit come from your contract and the exhibitor manual.
Try your Interzoo layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about product display and orders into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01How often is Interzoo held?
Every two years in Nuremberg.
02Can I bring animals?
Check the rules, as most stands show products only.
03How early should I start designing an Interzoo stand?
For a custom stand, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my Interzoo stand at other shows?
Often, if it is modular. Design the core (walls, counters, product display and orders area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
