In short
GITEX Global mixes government delegations, enterprise buyers and start-ups in a fast, crowded show, so a GITEX stand needs a bold brand mark visible across the hall, a demo that explains itself, and meeting space ready for VIP and government visits. Start a custom stand about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Dubai, annual, in October.
- The audience is mostly government and public-sector buyers.
- Height and a brand mark that reads from a distance in large, busy halls.
- A demo with a clear story for visitors with only minutes to spare.
- Plan a custom stand about 6–9 months before the show.
GITEX Global for exhibitors
GITEX brings together technology companies, telcos, governments and start-ups, with large national pavilions and big branded islands. VIP and ministerial tours are a feature: stands are visited by delegations at short notice, so a presentable meeting area pays off.
| GITEX Global | |
|---|---|
| City | Dubai |
| Venue | Dubai, across the show's main exhibition venues |
| Sector | Technology, AI and cybersecurity |
| Cycle | Annual, in October |
| Main stand activity | Pre-booked meetings |
| Custom stand lead time | 6–9 months |
Who you are designing for
Government and public-sector buyers, enterprise IT leaders, telcos, investors and start-up founders, many from the Gulf, Africa and Asia.
What matters most on a GITEX Global stand:
- Height and a brand mark that reads from a distance in large, busy halls.
- A demo with a clear story for visitors with only minutes to spare.
- A VIP-ready meeting lounge near the front for delegations.
- Content screens that work without sound in a noisy hall.
Layouts for pre-booked meetings, by stand type
Most GITEX Global exhibitors build around pre-booked meetings. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | A welcome counter at the front and two bar tables; book longer meetings in the venue's meeting rooms. |
| Corner | 2 | Reception at the corner where the aisles meet, with a semi-open lounge along the closed walls. |
| Peninsula | 3 | Reception on the main aisle and a slatted or glazed meeting room against the back wall. |
| Island | 4 | Meeting rooms in a central core or on an upper deck, with reception and a short demo on the busiest aisle. |
Stand ideas for GITEX Global
- A tall illuminated brand tower visible from the hall entrance.
- A two-minute guided demo route for delegations.
- A VIP lounge that can be cleared at short notice.
Planning, approvals and logistics
Builds are fast and intensive; agree drawings and approvals early. Halls can be bright and loud, which affects screen brightness and audio choices.
Allow about 6–9 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Mistakes we see at GITEX Global
- Relying on audio in a hall where nobody can hear it.
- No space prepared for an unannounced VIP delegation.
Try your GITEX Global layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about pre-booked meetings into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01How tall can a GITEX stand be?
Height limits depend on hall and stand type. Check the exhibitor manual; larger space-only plots usually allow more height than shell scheme areas.
02Do I need a meeting room at GITEX?
For B2B and government sales, a semi-private lounge is worth it. Delegation visits are short; a seat and a screen make them productive.
03How early should I start designing a GITEX Global stand?
For a custom stand, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my GITEX Global stand at other shows?
Often, if it is modular. Design the core (walls, counters, pre-booked meetings area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
