8 guides · Costs & budgets
Exhibition Stand Cost and Budget Guides
A stand budget goes wrong in predictable places: the build is priced but the services are not, or two quotes describe different stands. These guides show how the money works, using sourced figures where they exist and methods where they do not.
01Start here
Exhibition stand cost per square metre: how to use the rate
What a per-square-metre stand price includes and leaves out, published planning rates for modular, custom and double-deck builds, and how to apply them.
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Exhibition stand budget template: every line to include
A complete exhibition budget template: every line from space and build to services, freight, staff and contingency, with who bills each one and when it is due.
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Hidden exhibition costs: what first-time budgets miss
The exhibition costs missing from first budgets: handling, power, rigging, waste, late orders, overtime and storage, and how to spot them in the manual.
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Costs & budgets
What stands really cost, how to budget them and how to prove they paid back.
- Exhibition stand cost per square metre: how to use the rateWhat a per-square-metre stand price includes and leaves out, published planning rates for modular, custom and double-deck builds, and how to apply them.
- Exhibition stand budget template: every line to includeA complete exhibition budget template: every line from space and build to services, freight, staff and contingency, with who bills each one and when it is due.
- Hidden exhibition costs: what first-time budgets missThe exhibition costs missing from first budgets: handling, power, rigging, waste, late orders, overtime and storage, and how to spot them in the manual.
- Trade show booth cost: how US shows charge exhibitorsHow trade show booth costs work in the US: space per square foot, drayage, show labor, electrical and the service kit, and why a 10x10 costs more than its rent.
- Hire or buy an exhibition stand: the break-even sumShould you rent or buy an exhibition stand? A break-even method covering storage, refurbishment, shipping and reuse, plus when custom one-off builds make sense.
- What a double-deck stand costs, and what drives the priceWhat a double-deck exhibition stand costs per m², why it is more than two floors of stand, and the engineering, approval and build-up items to price separately.
- How to compare exhibition stand quotes fairlyWhy two stand quotes are rarely for the same stand, and how to compare them: one drawing set, a common schedule, listed exclusions and a line-by-line review.
- How to measure exhibition ROI without fooling yourselfMeasure trade show ROI properly: set the target before the show, tag leads, count pipeline over the sales cycle, and separate brand value from revenue.
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