13 guides · Design & layout
Exhibition Stand Design and Layout Guides
Layout decides whether people step onto a stand; graphics and lighting decide whether they remember it. Practical guidance with real dimensions, for every stand type.
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How to design an exhibition stand: the complete guide
A step-by-step guide to exhibition stand design: objectives, brief, stand type, layout zones, graphics, lighting, drawings and approvals, with examples.
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Exhibition counter design: sizes, placement and storage
How to design and place an exhibition reception counter: sizes and heights, where it goes on each stand type, storage inside, branding and accessibility.
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Interactive booth ideas that get visitors to stop
Interactive trade show booth ideas that work: live demos, try-it stations, challenges, personalisation, AR and VR, with the space and staff each one needs.
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Design & layout
Zoning, traffic flow, graphics, lighting and the details visitors remember.
- How to design an exhibition stand: the complete guideA step-by-step guide to exhibition stand design: objectives, brief, stand type, layout zones, graphics, lighting, drawings and approvals, with examples.
- Exhibition counter design: sizes, placement and storageHow to design and place an exhibition reception counter: sizes and heights, where it goes on each stand type, storage inside, branding and accessibility.
- Interactive booth ideas that get visitors to stopInteractive trade show booth ideas that work: live demos, try-it stations, challenges, personalisation, AR and VR, with the space and staff each one needs.
- Exhibition stand colour schemes: choosing colours that work in a hallHow to choose exhibition stand colours: brand colours under hall lighting, contrast with neighbours, dark vs light stands, floor colour and accent use.
- Booth back wall design: the billboard of your standHow to design a trade show booth back wall: the three height bands, logo placement, messaging, screens, shelving, lightboxes and storage behind the wall.
- Exhibition stand design trends for 2027Exhibition stand design trends for 2027: reusable low-waste builds, meeting-led layouts, warmer materials, LED content, AI design and accessibility.
- Exhibition stand types: row, corner, peninsula and islandRow, corner, peninsula and island exhibition stands explained: open sides, where walls go, layouts that work, pros, cons and how to choose the right one.
- Booth layout and traffic flow: designing how visitors moveHow to lay out a trade show booth for traffic flow: entrances, zones, circulation widths, sightlines, counters, demo points and avoiding the common blockers.
- Exhibition stand lighting: a practical guideHow to light an exhibition stand: brightness levels, colour temperature, CRI, spotlights, LED lines, backlit graphics, power planning and common mistakes.
- Exhibition stand graphics and branding that read from the aisleDesign exhibition stand graphics that work: hierarchy, logo placement, text size, colour, SEG fabric, lightboxes, file resolution and artwork checklists.
- Meeting rooms and hospitality on exhibition standsHow to plan meeting rooms, lounges, bars and kitchens on an exhibition stand: sizes, doors, privacy, acoustics, storage, services and where to put them.
- Accessible exhibition stands: designing for everyoneDesign an accessible exhibition stand: step-free entry, ramps, route widths, counter heights, turning space, seating, lighting, signage and inclusive staffing.
- Sustainable exhibition stands: reduce, reuse, rethinkDesign a more sustainable exhibition stand: reusable modular systems, fabric graphics, low-impact materials, LED, rental furniture and end-of-life plans.
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