5 guides · Planning a stand
Exhibition Stand Planning Guides
Most stand problems start before anyone draws a wall: an unclear objective, a brief without dimensions, a budget that forgot logistics. These guides cover the decisions to settle first.
01Start here
How to write an exhibition stand design brief (with template)
What to put in an exhibition stand design brief: objectives, space, stand type, zones, brand, budget and deadlines. Includes a copy-ready brief template.
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Exhibition stand costs: what drives the budget and how to plan it
What an exhibition stand costs and why: space, design, build, graphics, AV, furniture, services and logistics. How to plan, compare quotes and save money.
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Trade show booth checklist: a 12-month timeline
A month-by-month exhibition checklist: booking space, the brief, stand design, approvals, graphics, services, logistics, staffing and follow-up after the show.
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Planning a stand
Briefs, budgets, timelines and the decisions that shape everything after.
- How to write an exhibition stand design brief (with template)What to put in an exhibition stand design brief: objectives, space, stand type, zones, brand, budget and deadlines. Includes a copy-ready brief template.
- Exhibition stand costs: what drives the budget and how to plan itWhat an exhibition stand costs and why: space, design, build, graphics, AV, furniture, services and logistics. How to plan, compare quotes and save money.
- Trade show booth checklist: a 12-month timelineA month-by-month exhibition checklist: booking space, the brief, stand design, approvals, graphics, services, logistics, staffing and follow-up after the show.
- Shell scheme vs space only: which stand should you book?The difference between shell scheme and space only exhibition stands: what is included, design freedom, cost, timelines and when each is the right choice.
- Low-budget exhibition stand ideas that still look goodCheap exhibition stand ideas that do not look cheap: where to spend, where to save, reusable kit, shell scheme upgrades, lighting and costly traps.
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