In short
A 7 × 5 m stand (35 m²) is big enough for a demo zone, a small closed store and a lounge or table, without feeling like a corridor. Treat it as a small room with a clear front. Corner and peninsula positions make the most of it, as more open sides reduce internal circulation.
Key points
- 7 × 5 m is 35 m², about 377 sq ft (23 × 16 ft).
- Staff: 3–5; about 12 visitors at once in comfort.
- Meeting space: One closed room for four to six people.
- Storage: 2–3 m², with space for coats and stock.
7 × 5 m in numbers
| 7 × 5 m | |
|---|---|
| Area | 35 m² (about 377 sq ft) |
| Nearest US size | 23 × 16 ft |
| Staff | 3–5 |
| Visitors at once | About 12, allowing about 1.5 m² of open floor each |
| Meeting space | One closed room for four to six people. |
| Storage | 2–3 m², with space for coats and stock. |
| Shell scheme or space only | Usually space only. |
| Usual build | Hybrid: system walls and a custom counter |
What fits on a 7 × 5 m stand
| Item | Quantity |
|---|---|
| Reception counter | 1 |
| Demo points | 2–3 |
| Meeting room | 1 for 4–6 |
| Screens | 2–3 |
| Store | 2–3 m² |
| Bar or coffee point | Optional |
Each piece of furniture removes floor that visitors would stand on. Start with the minimum and add only what serves the stand's objective.
Layout ideas
- Three zones: welcome, demo and a table, reading from front to back.
- Store as a wall: a closet that doubles as the main branded wall.
- Peninsula front: a hero product in the middle, with a table against the back wall.
By number of open sides
| Stand type | How it changes the layout |
|---|---|
| Row (one open side) | The usual type at this size: one front, brand on the back wall. |
| Corner (two open sides) | Two entrances; put the tallest element where the closed walls meet. |
| Peninsula (three open sides) | Back wall for storage and meeting space; activity on three faces. |
See exhibition stand types for what each type means and how organisers classify them.
Things specific to 7 × 5 m
This is around the size where a store pays for itself. Without one, coats and boxes will take over the meeting table by midday.
Thirty-five square metres can justify one piece of joinery. Make it the counter, because people touch it.
Frequently asked questions
01Is 7 × 5 m a good size for a first custom stand?
Often, yes. It can justify a custom or hybrid build without the complexity of a large island.
02How many people can staff a 7 × 5 m stand?
3–5. More staff leave less room for visitors; plan about one staff member per activity point.
03How big is 7 × 5 m in feet?
About 23 × 16 ft: 35 m² is roughly 377 sq ft. Use the organiser's exact dimensions for graphics and drawings.
04Can a 7 × 5 m stand have a meeting room?
One closed room for four to six people.
Put it into practice
Design your trade show booth in 3D before you brief the builder
Design a trade show booth in 3D at your exact booth size, from a 10x10 inline to a 20x20 island, with renders and drawings for your builder.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
