In short
A 4 × 4 m stand (16 m²) is square and deep enough for two zones front to back: a welcome or demo zone at the aisle and a small seating or meeting area behind it. On a corner plot, both open sides can work as entrances.
Key points
- 4 × 4 m is 16 m², about 172 sq ft (13 × 13 ft).
- Staff: 2; about 5 visitors at once in comfort.
- Meeting space: No closed room; a bar table or two low chairs for short conversations.
- Storage: A 1 × 1 m store with a door, or counter storage.
4 × 4 m in numbers
| 4 × 4 m | |
|---|---|
| Area | 16 m² (about 172 sq ft) |
| Nearest US size | 13 × 13 ft |
| Staff | 2 |
| Visitors at once | About 5, allowing about 1.5 m² of open floor each |
| Meeting space | No closed room; a bar table or two low chairs for short conversations. |
| Storage | A 1 × 1 m store with a door, or counter storage. |
| Shell scheme or space only | Commonly available as shell scheme. |
What fits on a 4 × 4 m stand
| Item | Quantity |
|---|---|
| Counter with storage | 1 |
| Demo table, plinth or bar table | 1 |
| Wall-mounted screen | 1 |
| Stools or low chairs | 2 |
Each piece of furniture removes floor that visitors would stand on. Start with the minimum and add only what serves the stand's objective.
Layout ideas
- Front demo, back table: a demo point at the front, a round table with three chairs at the back and a brand wall behind it.
- Corner L: on a corner, put the counter at the open corner and graphics on the two closed walls.
- Product island: a central plinth or display table with walk-around space on three sides.
By number of open sides
| Stand type | How it changes the layout |
|---|---|
| Row (one open side) | The usual type at this size: one front, brand on the back wall. |
| Corner (two open sides) | Two entrances; put the tallest element where the closed walls meet. |
| Peninsula (three open sides) | Back wall for storage and meeting space; activity on three faces. |
See exhibition stand types for what each type means and how organisers classify them.
Things specific to 4 × 4 m
Square plots tempt designers to put a counter across the middle. Keep the centre clear and use the corners instead.
Frequently asked questions
01Can I have a central display on a 4 × 4 m stand?
Yes if it is compact (about 1 × 1 m) and leaves at least 1.2 m of clear floor around it.
02How many people can staff a 4 × 4 m stand?
2. More staff leave less room for visitors; plan about one staff member per activity point.
03How big is 4 × 4 m in feet?
About 13 × 13 ft: 16 m² is roughly 172 sq ft. Use the organiser's exact dimensions for graphics and drawings.
04Can a 4 × 4 m stand have a meeting room?
No closed room; a bar table or two low chairs for short conversations.
Put it into practice
Design your trade show booth in 3D before you brief the builder
Design a trade show booth in 3D at your exact booth size, from a 10x10 inline to a 20x20 island, with renders and drawings for your builder.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
