In short
A 4 × 3 m stand (12 m²) is a 3 × 3 m with an extra metre that changes a lot: room for a counter and a separate demo or seating point, or a small store. Use the back wall for brand and screen, keep a 1.5 m open zone at the front and divide the width into a welcome side and a show side.
Key points
- 4 × 3 m is 12 m², about 129 sq ft (13 × 10 ft).
- Staff: 2; about 4 visitors at once in comfort.
- Meeting space: No closed room; a bar table or two low chairs for short conversations.
- Storage: A 1 × 1 m store with a door, or counter storage.
4 × 3 m in numbers
| 4 × 3 m | |
|---|---|
| Area | 12 m² (about 129 sq ft) |
| Nearest US size | 13 × 10 ft |
| Staff | 2 |
| Visitors at once | About 4, allowing about 1.5 m² of open floor each |
| Meeting space | No closed room; a bar table or two low chairs for short conversations. |
| Storage | A 1 × 1 m store with a door, or counter storage. |
| Shell scheme or space only | Commonly available as shell scheme. |
What fits on a 4 × 3 m stand
| Item | Quantity |
|---|---|
| Counter with storage | 1 |
| Demo table, plinth or bar table | 1 |
| Wall-mounted screen | 1 |
| Stools or low chairs | 2 |
Each piece of furniture removes floor that visitors would stand on. Start with the minimum and add only what serves the stand's objective.
Layout ideas
- Two points: a counter on one side and a demo table or plinth on the other, with open floor between them.
- Counter and store: a 1 × 1 m store in one back corner with a door, a counter in front of it and the brand wall across the rest.
- Lounge corner: two low chairs and a side table in one corner for longer conversations, with a counter at the aisle.
By number of open sides
| Stand type | How it changes the layout |
|---|---|
| Row (one open side) | The usual type at this size: one front, brand on the back wall. |
| Corner (two open sides) | Two entrances; put the tallest element where the closed walls meet. |
See exhibition stand types for what each type means and how organisers classify them.
Things specific to 4 × 3 m
The extra metre over a 3 × 3 m is enough for a small store, which is often the biggest upgrade in how tidy the stand looks by day two.
Frequently asked questions
01Can a 4 × 3 m stand have storage?
Yes: a store of about 1 × 1 m in a back corner with a 0.7 m door fits, leaving the rest of the back wall for graphics.
02How many people can staff a 4 × 3 m stand?
2. More staff leave less room for visitors; plan about one staff member per activity point.
03How big is 4 × 3 m in feet?
About 13 × 10 ft: 12 m² is roughly 129 sq ft. Use the organiser's exact dimensions for graphics and drawings.
04Can a 4 × 3 m stand have a meeting room?
No closed room; a bar table or two low chairs for short conversations.
Put it into practice
Design your trade show booth in 3D before you brief the builder
Design a trade show booth in 3D at your exact booth size, from a 10x10 inline to a 20x20 island, with renders and drawings for your builder.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
