In short
A 5 × 4 m stand (20 m²) is deep enough for two zones: a public front and a small table or store behind. It suits B2B exhibitors with one demo and short meetings. Keep the front 2 m open, and place a screened table for four at the rear rather than across the entrance.
Key points
- 5 × 4 m is 20 m², about 215 sq ft (16 × 13 ft).
- Staff: 2–3; about 7 visitors at once in comfort.
- Meeting space: A small semi-closed area of about 2.5 × 2 m for four.
- Storage: About 1.5 m² with a door.
5 × 4 m in numbers
| 5 × 4 m | |
|---|---|
| Area | 20 m² (about 215 sq ft) |
| Nearest US size | 16 × 13 ft |
| Staff | 2–3 |
| Visitors at once | About 7, allowing about 1.5 m² of open floor each |
| Meeting space | A small semi-closed area of about 2.5 × 2 m for four. |
| Storage | About 1.5 m² with a door. |
| Shell scheme or space only | Shell scheme sometimes available; space only is more common. |
| Usual build | Modular kit with one screened table |
What fits on a 5 × 4 m stand
| Item | Quantity |
|---|---|
| Counter with storage | 1 |
| Demo points | 2 |
| Meeting table and chairs | 1 table, 4 chairs |
| Screens | 1–2 |
| Store | About 1.5 m² |
Each piece of furniture removes floor that visitors would stand on. Start with the minimum and add only what serves the stand's objective.
Layout ideas
- Front and back: an open front with a demo, a screened meeting table behind.
- Corner hero: on two open sides, a product on the corner and a store on the closed walls.
- L-wall: one branded L-shaped wall creating a sheltered conversation area.
By number of open sides
| Stand type | How it changes the layout |
|---|---|
| Row (one open side) | The usual type at this size: one front, brand on the back wall. |
| Corner (two open sides) | Two entrances; put the tallest element where the closed walls meet. |
| Peninsula (three open sides) | Back wall for storage and meeting space; activity on three faces. |
See exhibition stand types for what each type means and how organisers classify them.
Things specific to 5 × 4 m
The extra metre of depth over a 5 × 3 m plot is what makes a seated table possible. Check that it doesn't block the only way in and out.
Twenty square metres can carry a table, which makes a light partition the one extra worth pricing.
Frequently asked questions
01Is 20 m² enough for a meeting table?
Yes, one table for four, if the front stays open and storage is built into the wall or counter.
02How many people can staff a 5 × 4 m stand?
2–3. More staff leave less room for visitors; plan about one staff member per activity point.
03How big is 5 × 4 m in feet?
About 16 × 13 ft: 20 m² is roughly 215 sq ft. Use the organiser's exact dimensions for graphics and drawings.
04Can a 5 × 4 m stand have a meeting room?
A small semi-closed area of about 2.5 × 2 m for four.
Put it into practice
Design your trade show booth in 3D before you brief the builder
Design a trade show booth in 3D at your exact booth size, from a 10x10 inline to a 20x20 island, with renders and drawings for your builder.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
