In short
A 10 × 10 m stand (100 m²) is a true island: 100 m² with four frontages. Use a central core for rooms and storage, and give each side a job. It's big enough to run a small theatre or bar. Note that this is a metric 10 × 10, far larger than the US 10×10 ft booth.
Key points
- 10 × 10 m is 100 m², about 1076 sq ft (33 × 33 ft).
- Staff: 5–8; about 33 visitors at once in comfort.
- Meeting space: One or two rooms, or an upper deck where approved.
- Storage: 3–5 m², ideally in a central core.
10 × 10 m in numbers
| 10 × 10 m | |
|---|---|
| Area | 100 m² (about 1076 sq ft) |
| Nearest US size | 33 × 33 ft |
| Staff | 5–8 |
| Visitors at once | About 33, allowing about 1.5 m² of open floor each |
| Meeting space | One or two rooms, or an upper deck where approved. |
| Storage | 3–5 m², ideally in a central core. |
| Shell scheme or space only | Space only. |
| Usual build | Island with a services core |
What fits on a 10 × 10 m stand
| Item | Quantity |
|---|---|
| Reception counter | 1 |
| Demo points | 3–5 |
| Meeting rooms | 1–2 |
| Theatre or presentation area | Optional |
| Store | 3–5 m² |
| Bar | 1 |
Each piece of furniture removes floor that visitors would stand on. Start with the minimum and add only what serves the stand's objective.
Layout ideas
- Central core: rooms and store in the middle, with a different activity on each face.
- Portal: brand frames forming an entrance towards a hero product.
- Halo: an open floor under a rigged ring, with low furniture.
By number of open sides
| Stand type | How it changes the layout |
|---|---|
| Row (one open side) | Rare at this size; a long frontage with closed rooms at the back. |
| Corner (two open sides) | Two entrances; put the tallest element where the closed walls meet. |
| Peninsula (three open sides) | Back wall for storage and meeting space; activity on three faces. |
| Island (four open sides) | No back wall: a central core or feature with activity on every face. |
See exhibition stand types for what each type means and how organisers classify them.
Things specific to 10 × 10 m
Search results often mix this size up with the 10×10 ft booth, which is about 9 m². Check the unit before you compare prices or layouts.
One hundred square metres on four sides needs a core and usually a sign. Price them before the graphics.
Frequently asked questions
01Is a 10 × 10 m stand the same as a 10×10 booth?
No. A 10 × 10 m stand is 100 m². A US 10×10 booth is 10 × 10 feet, or about 9.3 m².
02How many people can staff a 10 × 10 m stand?
5–8. More staff leave less room for visitors; plan about one staff member per activity point.
03How big is 10 × 10 m in feet?
About 33 × 33 ft: 100 m² is roughly 1076 sq ft. Use the organiser's exact dimensions for graphics and drawings.
04Can a 10 × 10 m stand have a meeting room?
One or two rooms, or an upper deck where approved.
Put it into practice
Design your trade show booth in 3D before you brief the builder
Design a trade show booth in 3D at your exact booth size, from a 10x10 inline to a 20x20 island, with renders and drawings for your builder.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
