In short
Vinitaly is Italy's great wine fair, and buyers travel for tastings with producers. A Vinitaly stand needs a calm tasting space, cool wine, proper glasses and a producer who can tell the story. The fair is busy, so a defined entrance and a booking system help you protect meetings with serious buyers. Start a custom stand about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Verona, annual in Verona.
- The audience is mostly importers.
- A proper tasting setup.
- Cool storage.
- Plan a custom stand about 6–9 months before the show.
Vinitaly for exhibitors
Italian producers, often grouped by region or consortium, meet importers and trade buyers from around the world. Small family estates sit beside large groups, and many pack a whole vintage into a few square metres of counter. Regional pavilions set much of the look of the fair, so a producer inside one has to stand out through people and wine rather than through architecture.
| Vinitaly | |
|---|---|
| City | Verona |
| Venue | Veronafiere |
| Sector | Wine |
| Cycle | Annual in Verona |
| Main stand activity | Tasting and sampling |
| Custom stand lead time | 6–9 months |
Who you are designing for
Importers, distributors, restaurateurs, sommeliers and press.
What matters most on a Vinitaly stand:
- A proper tasting setup.
- Cool storage.
- Regional identity.
- Booked meetings.
Layouts for tasting and sampling, by stand type
Most Vinitaly exhibitors build around tasting and sampling. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | A sampling counter on the aisle edge with prep space and bins behind it, and stock in a small store. |
| Island | 4 | A central bar or kitchen island, buyer seating on the quieter sides and an enclosed prep room with water. |
Stand ideas for Vinitaly
- A long tasting table run by the winemaker or a sommelier.
- Soil samples from each vineyard block, beside the bottle they produce.
- A reserved back room for importers who have booked ahead.
Planning, approvals and logistics
Plan glass washing, cool storage, spittoons and stock delivery. See wine booth design.
Allow about 6–9 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Where the budget goes at Vinitaly
Spend on glassware, cooling and a good pourer. A wine stand succeeds on small practical details.
Mistakes we see at Vinitaly
- Warm bottles under spotlights.
- Nowhere for buyers to sit.
An example Vinitaly brief
A 4 × 3 m stand with a tasting counter, a cool store, proper glassware and one seated table for booked importers.
Replace the size and the zones with your own. The plot and height limit come from your contract and the exhibitor manual.
Try your Vinitaly layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about tasting and sampling into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01Where is Vinitaly held?
At Veronafiere in Verona, Italy, annually.
02How is Vinitaly different from ProWein?
Vinitaly has a strong Italian focus; [ProWein](/guides/prowein-stand-design) is international in a different format.
03How early should I start designing a Vinitaly stand?
For a custom stand, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my Vinitaly stand at other shows?
Often, if it is modular. Design the core (walls, counters, tasting and sampling area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
