In short
InfoComm is the US pro AV show, so visitors will judge your screens, audio and control as professionals. A booth must demonstrate perfectly: calibrated displays, controlled sound and a clear path from product to room application. Integrators want to know how it installs and how it is supported. Start a custom booth about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Orlando and Las Vegas, alternating, annual, alternating between Orlando and Las Vegas. Listings show Orlando for 2027.
- The audience is mostly av integrators.
- Flawless demos.
- Sound isolation for audio products.
- Plan a custom booth about 6–9 months before the show.
InfoComm for exhibitors
Manufacturers, integrators and end users meet to compare displays, audio, conferencing, control and signage. Because the show alternates cities, the labor rules and contractors change as well.
| InfoComm | |
|---|---|
| City | Orlando and Las Vegas, alternating |
| Venue | Orange County Convention Center or Las Vegas Convention Center, depending on the year |
| Sector | Pro AV |
| Cycle | Annual, alternating between Orlando and Las Vegas. Listings show Orlando for 2027 |
| Main stand activity | Demonstrations |
| Custom stand lead time | 6–9 months |
Who you are designing for
AV integrators, consultants, enterprise and education technology managers and rental companies.
What matters most on an InfoComm booth:
- Flawless demos.
- Sound isolation for audio products.
- Installation details on show.
- Integrator support information.
Layouts for demonstrations, by stand type
Most InfoComm exhibitors build around demonstrations. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | One demo point at the front edge with a screen behind it and a counter to one side; visitors watch from the aisle and step in. |
| Island | 4 | A hero product or small stage at the centre, demo pods on each face, and a closed core for storage and a meeting room. |
Stand ideas for InfoComm
- A meeting room set with a working conferencing system.
- Side-by-side display comparisons with the same content.
- A rack view showing how the system installs.
Planning, approvals and logistics
Heavy displays and rigging are common, and the two cities have different handling and labor rules. Read the service kit for your edition.
Allow about 6–9 months for a custom booth. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Where the budget goes at InfoComm
Calibration and sound isolation matter most. Budget for a technician all week, as every flicker will be noticed by this audience.
Mistakes we see at InfoComm
- Audio demos on an open floor.
- Assuming last year's Las Vegas plan applies in Orlando.
An example InfoComm brief
A 20×30 ft booth with a working meeting room, side-by-side displays running identical content and a rack view for integrators.
Replace the size and the zones with your own. The plot and height limit come from your contract and the exhibitor manual.
Try your InfoComm layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about demonstrations into an editable 3D booth for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01Where is InfoComm held?
It alternates between Orlando and Las Vegas. Listings show Orlando for 2027. Confirm with the organiser.
02How do I demo audio at InfoComm?
Use a closed room, or organise timed demos. Check the show's sound rules.
03How early should I start designing an InfoComm booth?
For a custom booth, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme booths can be planned in weeks.
04Can I reuse my InfoComm booth at other shows?
Often, if it is modular. Design the core (walls, counters, demonstrations area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
