In short
Fruit Logistica is where the fresh produce trade meets, and stands are mostly places to do business. Show real fruit, packed the way it ships, keep it fresh and offer a seat. Importers and retailers from many countries visit with long lists of meetings, so tables are the working centre of the stand. Start a custom stand about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Berlin, annual in Berlin, usually in February.
- The audience is mostly importers.
- Fresh, attractive produce.
- Plenty of meeting tables.
- Plan a custom stand about 6–9 months before the show.
Fruit Logistica for exhibitors
Growers, exporters, packers and logistics firms gather from around the world, and many exhibit in national pavilions. Cool, attractive produce displays are the signature of the show.
| Fruit Logistica | |
|---|---|
| City | Berlin |
| Venue | Messe Berlin |
| Sector | Fresh produce |
| Cycle | Annual in Berlin, usually in February |
| Main stand activity | Pre-booked meetings |
| Custom stand lead time | 6–9 months |
Who you are designing for
Importers, retail buyers, wholesalers, growers and logistics firms.
What matters most on a Fruit Logistica stand:
- Fresh, attractive produce.
- Plenty of meeting tables.
- Clear country and variety information.
- Packaging samples.
Layouts for pre-booked meetings, by stand type
Most Fruit Logistica exhibitors build around pre-booked meetings. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | A welcome counter at the front and two bar tables; book longer meetings in the venue's meeting rooms. |
| Island | 4 | Meeting rooms in a central core or on an upper deck, with reception and a short demo on the busiest aisle. |
Stand ideas for Fruit Logistica
- A chilled produce display with the harvest season calendar.
- Tastings of a new variety.
- A pack wall showing retail formats.
Planning, approvals and logistics
Fresh produce needs cool storage, refresh deliveries and a place for waste. Plan water, fridges and clean-up.
Allow about 6–9 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Where the budget goes at Fruit Logistica
Fresh product, refrigeration and hospitality take priority. Keep the structure simple, as the fruit provides the colour.
Mistakes we see at Fruit Logistica
- Wilted displays by the second day.
- Too few seats for booked meetings.
An example Fruit Logistica brief
A 6 × 6 m stand with a chilled produce display, a harvest calendar, six meeting tables and a daily refresh of fruit.
Replace the size and the zones with your own. The plot and height limit come from your contract and the exhibitor manual.
Try your Fruit Logistica layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about pre-booked meetings into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01Where is Fruit Logistica held?
At Messe Berlin in Germany, annually.
02How do I keep produce fresh on the stand?
Refresh it daily, keep stock cool and keep displays away from hot lights.
03How early should I start designing a Fruit Logistica stand?
For a custom stand, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my Fruit Logistica stand at other shows?
Often, if it is modular. Design the core (walls, counters, pre-booked meetings area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
