In short
CONEXPO-CON/AGG is North America's big construction equipment show, with machinery indoors and out. A booth there must let contractors climb on the machine, compare it with what they already run and talk to a dealer. Scale helps, but access and a clear service story matter more. Start a custom booth about 12–18 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Las Vegas, every three years in Las Vegas.
- The audience is mostly contractors.
- Machines that visitors can climb into.
- Dealer and service information on hand.
- Plan a custom booth about 12–18 months before the show.
CONEXPO-CON/AGG for exhibitors
The show spreads across large halls and outdoor lots, so visitors walk a long way and tire quickly. Equipment brands use height and color to be found, while technology firms focus on telematics, autonomy and jobsite software.
| CONEXPO-CON/AGG | |
|---|---|
| City | Las Vegas |
| Venue | Las Vegas Convention Center and outdoor exhibit areas |
| Sector | Construction equipment |
| Cycle | Every three years in Las Vegas |
| Main stand activity | Working machinery |
| Custom stand lead time | 12–18 months |
Who you are designing for
Contractors, fleet managers, aggregates producers, dealers and rental companies, mainly from North America.
What matters most on a CONEXPO-CON/AGG booth:
- Machines that visitors can climb into.
- Dealer and service information on hand.
- Shade and seating for outdoor booths.
- Technology shown in a jobsite context.
Layouts for working machinery, by stand type
Most CONEXPO-CON/AGG exhibitors build around working machinery. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | One machine side-on to the aisle so its working side is visible, with a screen showing it in use. |
| Island | 4 | A hero machine centred with at least 1.5 m of walk-around space, demo times on a screen and meetings to one side or upstairs. |
Stand ideas for CONEXPO-CON/AGG
- A cab simulator next to the real machine.
- A jobsite scene with telematics data on a big screen.
- Dealer tables grouped by region, so visitors find their local rep.
Planning, approvals and logistics
Heavy equipment moves on a fixed sequence, and outdoor booths must cope with wind, sun and dust. Labor and handling rules are set by the Las Vegas service kit, so read US booth costs.
Allow about 12–18 months for a custom booth. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Where the budget goes at CONEXPO-CON/AGG
Transporting and placing machines is the largest cost, and shade and flooring for outdoor lots come next. Budget for dealer staff across the whole week.
Mistakes we see at CONEXPO-CON/AGG
- A roped-off machine nobody can touch.
- An outdoor booth with no shade or water.
An example CONEXPO-CON/AGG brief
A 30×30 ft outdoor lot with one excavator open for climbing, a shaded dealer lounge, a telematics screen and a wind-rated banner frame.
Replace the size and the zones with your own. The plot and height limit come from your contract and the exhibitor manual.
Try your CONEXPO-CON/AGG layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about working machinery into an editable 3D booth for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01How often is CONEXPO-CON/AGG held?
Every three years in Las Vegas. Check the organiser's site for dates and exhibit space.
02Do outdoor booths need different planning?
Yes: wind loads, sun, dust, flooring and power all differ from an indoor hall.
03How early should I start designing a CONEXPO-CON/AGG booth?
For a custom booth, about 12–18 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme booths can be planned in weeks.
04Can I reuse my CONEXPO-CON/AGG booth at other shows?
Often, if it is modular. Design the core (walls, counters, working machinery area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
