In short
COMPUTEX is Asia's major computing show, covering chips, servers, PCs and AI hardware. A booth has to put working hardware in front of OEM buyers and the tech press, and show performance on real workloads. Partner relationships drive much of the value, so meeting rooms matter as much as the demo. Start a custom booth about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Taipei, annual in Taipei.
- The audience is mostly oem and odm buyers.
- Working systems with live benchmarks.
- Private meeting rooms for partners.
- Plan a custom booth about 6–9 months before the show.
COMPUTEX for exhibitors
Component makers, system builders and ODMs meet global buyers. Keynotes attract press from around the world, and many booths try to make something visible from an announcement within hours.
| COMPUTEX | |
|---|---|
| City | Taipei |
| Venue | Taipei exhibition venues, including Nangang |
| Sector | Computing, AI hardware and components |
| Cycle | Annual in Taipei |
| Main stand activity | Demonstrations |
| Custom stand lead time | 6–9 months |
Who you are designing for
OEM and ODM buyers, distributors, system builders, press and hardware enthusiasts.
What matters most on a COMPUTEX booth:
- Working systems with live benchmarks.
- Private meeting rooms for partners.
- Press-friendly visuals.
- Local language support.
Layouts for demonstrations, by stand type
Most COMPUTEX exhibitors build around demonstrations. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | One demo point at the front edge with a screen behind it and a counter to one side; visitors watch from the aisle and step in. |
| Island | 4 | A hero product or small stage at the centre, demo pods on each face, and a closed core for storage and a meeting room. |
Stand ideas for COMPUTEX
- A benchmark race between two configurations.
- A rack server with lit, open panels.
- A press corner with embargo-ready material.
Planning, approvals and logistics
Hardware often ships in at short notice, so plan for customs and spares. Check local contractor practice with a Taiwanese partner.
Allow about 6–9 months for a custom booth. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Where the budget goes at COMPUTEX
Budget for cooling, spares and customs as well as the booth. A demo that fails on the first morning costs more than the stand itself.
Mistakes we see at COMPUTEX
- Empty mock-ups of products that visitors want to run.
- Insufficient cooling for live hardware.
An example COMPUTEX brief
A 6 × 6 m booth with a rack server open on one side, a live benchmark screen, a press corner and a closed partner room with cooling planned.
Replace the size and the zones with your own. The plot and height limit come from your contract and the exhibitor manual.
Try your COMPUTEX layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about demonstrations into an editable 3D booth for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01Where is COMPUTEX held?
In Taipei, Taiwan, across the city's exhibition venues. Check the organiser's plans for the halls.
02What matters most for a COMPUTEX booth?
Live hardware and partner meetings.
03How early should I start designing a COMPUTEX booth?
For a custom booth, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme booths can be planned in weeks.
04Can I reuse my COMPUTEX booth at other shows?
Often, if it is modular. Design the core (walls, counters, demonstrations area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
