In short
Intersec visitors specify cameras, access control, fire systems and perimeter gear for real projects, so a stand has to show the product working, keep a spec sheet within reach and give consultants a table that is quieter than the aisle. Start a custom stand about 4–6 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Dubai, listed as 12–14 January 2027. Confirm the dates, halls and height limits with the organiser before you book.
- The audience is mostly security consultants.
- A live demo of the product, not a photograph of it: a camera wall, a detector or an access gate people can try.
- Specification sheets and certificates on the counter, in English and where needed in Arabic.
- Plan a custom stand about 4–6 months before the show.
Intersec for exhibitors
Intersec is Dubai's security and safety show, covering commercial security, cybersecurity, fire and rescue, and perimeter protection. Many exhibitors are manufacturers looking for Gulf distributors; many visitors are consultants, facilities teams and government buyers who compare systems side by side.
| Intersec | |
|---|---|
| City | Dubai |
| Venue | Dubai World Trade Centre |
| Sector | Security, safety and fire protection |
| Cycle | Listed as 12–14 January 2027. Confirm the dates, halls and height limits with the organiser before you book |
| Main stand activity | Demonstrations |
| Custom stand lead time | 4–6 months |
Who you are designing for
Security consultants, facilities and procurement teams, fire-safety specifiers, distributors and government buyers from the Gulf and further afield.
What matters most on an Intersec stand:
- A live demo of the product, not a photograph of it: a camera wall, a detector or an access gate people can try.
- Specification sheets and certificates on the counter, in English and where needed in Arabic.
- A table for distributor conversations, set back from the demo so the noise does not sit in the meeting.
- A clear statement of which countries and which building types the system is certified for.
Layouts for demonstrations, by stand type
Most Intersec exhibitors build around demonstrations. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | One demo point at the front edge with a screen behind it and a counter to one side; visitors watch from the aisle and step in. |
| Corner | 2 | A demo facing each aisle, with the tallest brand element at the closed corner so it reads from both approaches. |
| Peninsula | 3 | Demo pods on the three open sides, a small meeting table against the back wall for follow-up conversations. |
| Island | 4 | A hero product or small stage at the centre, demo pods on each face, and a closed core for storage and a meeting room. |
Stand ideas for Intersec
- A camera or detector wall visitors can walk up to.
- A small access-control gate as the entrance, so the product is the door.
- A spec desk with certificates in a folder, not a PDF nobody opens.
Planning, approvals and logistics
January in Dubai is a busy build calendar, with several shows sharing the contractor pool. Lodge drawings early. For the design step on a Dubai plot, see exhibition stand design for Dubai and venue rules.
Allow about 4–6 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Mistakes we see at Intersec
- A wall of product photos and no working unit.
- Certificates left in a bag instead of on the counter where a specifier will ask for them.
Try your Intersec layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about demonstrations into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01When is Intersec?
A UAE listing gives 12–14 January 2027. Confirm the dates and the hall with the organiser before you design or ship. Dates move, and the manual is the document that matters.
02What should a security stand demonstrate?
One system, working, with the specification beside it. See [security and safety booth design](/guides/security-safety-booth-design).
03How early should I start designing an Intersec stand?
For a custom stand, about 4–6 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my Intersec stand at other shows?
Often, if it is modular. Design the core (walls, counters, demonstrations area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
