In short
LEAP mixes investment meetings, government visits and startup demos in Riyadh, so a stand needs a brand mark that reads down the hall, a demo that explains itself in a minute, and a meeting space that can take a delegation without a scramble. Start a custom stand about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Riyadh, annual, in Riyadh. Confirm the edition's dates and hall on the official site.
- The audience is mostly investors.
- A brand mark and a one-line offer readable from the aisle, in Arabic and English where the audience needs both.
- A demo that runs without a presenter, plus a person who can go deeper.
- Plan a custom stand about 6–9 months before the show.
LEAP for exhibitors
LEAP is Saudi Arabia's large technology gathering: startups, global technology companies, investors and public-sector delegations. Stands range from small startup pods to national and corporate islands. The useful stand is the one a visitor can understand while walking, and sit down in if the conversation matters.
| LEAP | |
|---|---|
| City | Riyadh |
| Venue | The organiser's Riyadh venue for that edition |
| Sector | Technology, startups and investment |
| Cycle | Annual, in Riyadh. Confirm the edition's dates and hall on the official site |
| Main stand activity | Pre-booked meetings |
| Custom stand lead time | 6–9 months |
Who you are designing for
Investors, startup founders, enterprise buyers, public-sector delegations and partners from the Gulf and abroad. Many conversations are booked; walk-up traffic still decides who gets the next meeting.
What matters most on a LEAP stand:
- A brand mark and a one-line offer readable from the aisle, in Arabic and English where the audience needs both.
- A demo that runs without a presenter, plus a person who can go deeper.
- A meeting corner that can be cleared for a short delegation visit.
- Screens that work silently. Halls are loud and many visitors will not wear headphones.
Layouts for pre-booked meetings, by stand type
Most LEAP exhibitors build around pre-booked meetings. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | A welcome counter at the front and two bar tables; book longer meetings in the venue's meeting rooms. |
| Corner | 2 | Reception at the corner where the aisles meet, with a semi-open lounge along the closed walls. |
| Peninsula | 3 | Reception on the main aisle and a slatted or glazed meeting room against the back wall. |
| Island | 4 | Meeting rooms in a central core or on an upper deck, with reception and a short demo on the busiest aisle. |
Stand ideas for LEAP
- A bilingual brand wall with one product sentence under the logo.
- A two-minute demo loop on a screen at eye height.
- A four-seat meeting corner with a door or a slatted screen.
Planning, approvals and logistics
Confirm the hall, the height limit and the labour rules in the exhibitor manual for the edition you are entering. Do not copy a Dubai height limit onto a Riyadh plot. The design step is covered in exhibition stand design for Saudi Arabia.
Allow about 6–9 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Mistakes we see at LEAP
- English-only walls for a meeting that will be held in Arabic.
- No seat for a delegation that arrives with ten minutes' notice.
Try your LEAP layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about pre-booked meetings into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01Where is LEAP held?
In Riyadh. The hall can change between editions, so take the venue, the dates and the height limit from the current exhibitor manual.
02Should a LEAP stand be in Arabic?
Put the logo and the main line in the languages your meetings will use. Upload the artwork; the design tool places the files you provide and does not translate them.
03How early should I start designing a LEAP stand?
For a custom stand, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my LEAP stand at other shows?
Often, if it is modular. Design the core (walls, counters, pre-booked meetings area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
