In short
Agriculture booths give farmers what they come for: machines they can climb onto, implements at full size, precision-farming data shown simply on screens, and seating and hospitality for dealers and visiting groups.
Key points
- Machine area, Tech demo, Product display, Hospitality are the core zones.
- Avoid: machines too close together to climb into.
- Avoid: software demos too complex for a quick visit.
- Avoid: no seating for groups.
- See the template and trade show guides linked below for agricultural machinery and agritech companies.
Who visits and what they want
Farmers, contractors, dealers, agronomists and cooperatives, often in groups.
What to show
Tractors, harvesters and implements; sensors, drones and software; seed and crop protection products.
Zones for a agriculture and agritech stand
| Zone | Purpose | Where it goes |
|---|---|---|
| Machine area | Full-size machines with access steps | Centre |
| Tech demo | Precision farming on screens | Side |
| Product display | Components, seed, sensors | Walls |
| Hospitality | Dealers and groups | Rear |
On a 3 × 3 m stand, keep the first two zones and book meetings elsewhere. From about 36 m² every zone fits; see stand sizes for what fits at each size.
Materials, lighting and graphics
Robust, practical finishes. Let machines dominate; use graphics for data and outcomes.
For detail on light levels and colour rendering, see stand lighting; for wall graphics, see graphics and branding.
Starting conversations and capturing leads
Farmers ask practical questions about running costs, reliability and dealer support. Put product specialists by each machine and invite groups to sit down with a coffee to talk.
Rules and practicalities
Large machines need move-in slots and floor checks; outdoor demos need extra approvals.
Venue rules on height, open sides, fire safety and services still apply; see venue approval.
Common mistakes
- Machines too close together to climb into.
- Software demos too complex for a quick visit.
- No seating for groups.
Trade shows for agricultural machinery and agritech companies
Show-specific guides: Agritechnica, bauma. For more, see stand design by trade show.
Frequently asked questions
01How much space should I leave around machines?
At least 1.5 m clear, more where people climb in and out of cabs.
02How do I show precision farming?
Simple before-and-after data, maps on screens and a sensor or drone people can handle.
03What size stand does a agriculture and agritech exhibitor need?
Size to the activities: about 9 m² for one conversation point, 18–36 m² to add demos and a meeting table, and 50 m² or more for meeting rooms and hospitality. See [stand sizes](/guides/topics/exhibition-stand-sizes).
04Can AI design a agriculture and agritech booth?
AI can produce a complete concept quickly: [Studio](/ai-booth-designer) lays out the zones above at real scale and renders the result. A stand builder still checks structure, services and compliance before building.
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
