In short
Agritechnica visitors climb onto tractors and inspect implements up close, so stands give machines generous space, access steps and platforms, product specialists by each machine and a farmer-friendly hospitality area for dealer and customer conversations. Start a custom stand about 9–12 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Hanover, every two years, in November (odd years).
- The audience is mostly farmers.
- Space around machines for walking and climbing aboard.
- Access steps and platforms for cabs.
- Plan a custom stand about 9–12 months before the show.
Agritechnica for exhibitors
Agritechnica is a leading agricultural machinery fair, with tractors, harvesters, implements, precision-farming technology and components across many halls.
| Agritechnica | |
|---|---|
| City | Hanover |
| Venue | Hannover exhibition grounds |
| Sector | Agricultural machinery |
| Cycle | Every two years, in November (odd years) |
| Main stand activity | Working machinery |
| Custom stand lead time | 9–12 months |
Who you are designing for
Farmers, contractors, dealers and agricultural engineers, often visiting in groups.
What matters most on a Agritechnica stand:
- Space around machines for walking and climbing aboard.
- Access steps and platforms for cabs.
- Precision-farming demos on screens.
- Hospitality for dealers and customer groups.
Layouts for working machinery, by stand type
Most Agritechnica exhibitors build around working machinery. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | One machine side-on to the aisle so its working side is visible, with a screen showing it in use. |
| Corner | 2 | The machine on a plinth at the corner, visible from both aisles, with a technical desk behind it. |
| Peninsula | 3 | The largest machine centred, smaller exhibits on the sides and an engineers' meeting table at the back. |
| Island | 4 | A hero machine centred with at least 1.5 m of walk-around space, demo times on a screen and meetings to one side or upstairs. |
Stand ideas for Agritechnica
- Access steps and platforms to climb into cabs.
- A precision-farming map on a large screen.
- A seated hospitality area for visiting groups.
Planning, approvals and logistics
Very large machines need move-in slots, floor loads and routes into halls.
Allow about 9–12 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Mistakes we see at Agritechnica
- Machines packed too close for visitors to climb in.
- No seating for visiting groups.
Try your Agritechnica layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about working machinery into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01How often is Agritechnica held?
Every two years, in November of odd-numbered years, in Hanover. Confirm dates on the official site.
02How much space do machines need?
Allow at least 1.5 m of clear space around large machines, more where people climb in and out.
03How early should I start designing a Agritechnica stand?
For a custom stand, about 9–12 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my Agritechnica stand at other shows?
Often, if it is modular. Design the core (walls, counters, working machinery area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
