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MIPIM stand design: what works for this audience

3 min readUpdated By the ExhibitionBase Studio team
MIPIM stand design: what works for this audience: a stand designed and rendered in ExhibitionBase Studio

In short

MIPIM is a networking event for property investors and cities, so stands are hospitality spaces with meeting tables, city or project models as the centrepiece, large screens for masterplans and space for panel talks. Start a custom stand about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.

Key points

  • Where and when: Cannes, annual, in March.
  • The audience is mostly investors.
  • A physical model or large-screen masterplan as the centrepiece.
  • Meeting tables and a hospitality bar.
  • Plan a custom stand about 6–9 months before the show.

MIPIM for exhibitors

MIPIM brings investors, developers, cities and regions together in Cannes. City and regional pavilions host programmes of talks; much networking also happens outside the Palais.

MIPIM
CityCannes
VenuePalais des Festivals et des Congrès
SectorReal estate and urban development
CycleAnnual, in March
Main stand activityPre-booked meetings
Custom stand lead time6–9 months
MIPIM at a glance. Always confirm the current edition's dates and venue with the organiser.

Who you are designing for

Investors, developers, city and regional governments, architects and advisers.

What matters most on a MIPIM stand:

  • A physical model or large-screen masterplan as the centrepiece.
  • Meeting tables and a hospitality bar.
  • A small stage area for talks.
  • Space within a compact Palais footprint used efficiently.

Layouts for pre-booked meetings, by stand type

Most MIPIM exhibitors build around pre-booked meetings. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.

Stand typeOpen sidesWhat works
Row (inline)1A welcome counter at the front and two bar tables; book longer meetings in the venue's meeting rooms.
Corner2Reception at the corner where the aisles meet, with a semi-open lounge along the closed walls.
Peninsula3Reception on the main aisle and a slatted or glazed meeting room against the back wall.
Island4Meeting rooms in a central core or on an upper deck, with reception and a short demo on the busiest aisle.
Starting layouts for a MIPIM stand.
A stand layout suited to MIPIM, rendered in 3D
A pre-booked meetings layout of the kind that suits MIPIM, built from a Studio template. Designed and rendered in Studio.

Stand ideas for MIPIM

  • A large physical masterplan model at the centre.
  • A hospitality bar for networking.
  • A screen area for short project talks.

Planning, approvals and logistics

The Palais has limited loading and tight build-up; plan deliveries carefully.

Allow about 6–9 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.

Mistakes we see at MIPIM

  • Models too small to read from the aisle.
  • Packing a stage into a stand with no audience space.

Try your MIPIM layout in 3D

ExhibitionBase Studio turns your plot size, open sides and a brief about pre-booked meetings into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.

Frequently asked questions

What should a city stand at MIPIM include?

A masterplan model or screen, a programme of talks, and meeting space for investors.

Is MIPIM a large exhibition?

It is mostly networking and conference, held in the Palais des Festivals; stands are a base for meetings.

How early should I start designing a MIPIM stand?

For a custom stand, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.

Can I reuse my MIPIM stand at other shows?

Often, if it is modular. Design the core (walls, counters, pre-booked meetings area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).

Put it into practice

From a client brief to a 3D stand concept in minutes

An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.

Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.

Your next stand

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