In short
embedded world visitors are engineers selecting chips, boards and tools, so stands run many small bench demos with boards, scopes and screens at standing height, and let engineers talk to application specialists without a sales filter. Start a custom stand about 4–6 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Nuremberg, annual, in spring.
- The audience is mostly hardware and software engineers.
- Many standing-height demo benches with power and network.
- Application specialists at each bench.
- Plan a custom stand about 4–6 months before the show.
embedded world for exhibitors
embedded world covers semiconductors, boards, software, tools and services for embedded systems. Stands are dense with demo benches, and the audience is deeply technical.
| embedded world | |
|---|---|
| City | Nuremberg |
| Venue | NürnbergMesse |
| Sector | Embedded systems and electronics |
| Cycle | Annual, in spring |
| Main stand activity | Demonstrations |
| Custom stand lead time | 4–6 months |
Who you are designing for
Hardware and software engineers, system architects and purchasing teams.
What matters most on a embedded world stand:
- Many standing-height demo benches with power and network.
- Application specialists at each bench.
- Clear signage per demo: what it shows, which part.
- Space for evaluation boards and documentation.
Layouts for demonstrations, by stand type
Most embedded world exhibitors build around demonstrations. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | One demo point at the front edge with a screen behind it and a counter to one side; visitors watch from the aisle and step in. |
| Corner | 2 | A demo facing each aisle, with the tallest brand element at the closed corner so it reads from both approaches. |
| Peninsula | 3 | Demo pods on the three open sides, a small meeting table against the back wall for follow-up conversations. |
| Island | 4 | A hero product or small stage at the centre, demo pods on each face, and a closed core for storage and a meeting room. |
Stand ideas for embedded world
- Rows of labelled bench demos at standing height.
- An application specialist at each bench.
- Evaluation boards visitors can request on the spot.
Planning, approvals and logistics
Dense power and data distribution; plan floor boxes and cable routes.
Allow about 4–6 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Mistakes we see at embedded world
- Demo benches without labels, so visitors cannot tell what they are looking at.
- Sales staff only, with no engineers to answer questions.
Try your embedded world layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about demonstrations into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01What height should demo benches be?
Standing height, about 0.9–1.05 m, lets visitors lean in and look closely without sitting down.
02How many demos can a stand hold?
Allow about 2–3 m of bench and space in front for each demo with two or three visitors.
03How early should I start designing a embedded world stand?
For a custom stand, about 4–6 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my embedded world stand at other shows?
Often, if it is modular. Design the core (walls, counters, demonstrations area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
