In short
Money20/20 is a meetings-and-networking event for payments and banking, so stands focus on meeting pods and a hospitality bar, with short product demos on screens and a clear proposition for partners walking past. Start a custom stand about 6–9 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: Amsterdam, annual, in early summer.
- The audience is mostly banks.
- Meeting pods with privacy.
- A hospitality bar as a networking magnet.
- Plan a custom stand about 6–9 months before the show.
Money20/20 Europe for exhibitors
Money20/20 Europe at RAI Amsterdam brings banks, payment companies, fintechs and investors together. Networking and partnerships drive the event.
| Money20/20 Europe | |
|---|---|
| City | Amsterdam |
| Venue | RAI Amsterdam |
| Sector | Fintech and payments |
| Cycle | Annual, in early summer |
| Main stand activity | Pre-booked meetings |
| Custom stand lead time | 6–9 months |
Who you are designing for
Banks, payment providers, fintech founders, investors, regulators and partners.
What matters most on a Money20/20 Europe stand:
- Meeting pods with privacy.
- A hospitality bar as a networking magnet.
- Short product demos on screens.
- One clear proposition for passers-by.
Layouts for pre-booked meetings, by stand type
Most Money20/20 Europe exhibitors build around pre-booked meetings. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | A welcome counter at the front and two bar tables; book longer meetings in the venue's meeting rooms. |
| Corner | 2 | Reception at the corner where the aisles meet, with a semi-open lounge along the closed walls. |
| Peninsula | 3 | Reception on the main aisle and a slatted or glazed meeting room against the back wall. |
| Island | 4 | Meeting rooms in a central core or on an upper deck, with reception and a short demo on the busiest aisle. |
Stand ideas for Money20/20 Europe
- Meeting pods with acoustic panels.
- A coffee bar as a networking magnet.
- Short product demos on screens at standing tables.
Planning, approvals and logistics
RAI Amsterdam has its own services and contractor rules; follow the exhibitor manual.
Allow about 6–9 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Mistakes we see at Money20/20 Europe
- Long demos nobody has time for.
- Abstract fintech messaging that does not say what the product does.
Try your Money20/20 Europe layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about pre-booked meetings into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01What works on a fintech stand?
Meeting space, hospitality and a clear, short demo. See [financial services booth design](/guides/financial-services-booth-design).
02Where is Money20/20 Europe held?
At RAI Amsterdam, usually in early summer. Confirm dates on the official site.
03How early should I start designing a Money20/20 Europe stand?
For a custom stand, about 6–9 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my Money20/20 Europe stand at other shows?
Often, if it is modular. Design the core (walls, counters, pre-booked meetings area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
