In short
Bett visitors are teachers, school leaders and IT managers who want to try products in a classroom context, so stands show a mini classroom or learning space, run hands-on sessions with real lesson content and give buyers seats to talk licensing and training. Start a custom stand about 4–6 months ahead and confirm dates, height limits and rules in the exhibitor manual.
Key points
- Where and when: London, annual, in January.
- The audience is mostly teachers.
- A classroom-style demo area.
- Hands-on sessions with a schedule.
- Plan a custom stand about 4–6 months before the show.
Bett for exhibitors
Bett at ExCeL London covers classroom technology, learning platforms, devices, furniture and education services. Teacher-led demos and sessions are popular.
| Bett | |
|---|---|
| City | London |
| Venue | ExCeL London |
| Sector | Education technology |
| Cycle | Annual, in January |
| Main stand activity | Demonstrations |
| Custom stand lead time | 4–6 months |
Who you are designing for
Teachers, headteachers, school business managers, IT leads, universities and education ministries.
What matters most on a Bett stand:
- A classroom-style demo area.
- Hands-on sessions with a schedule.
- Seating for school leaders and buyers.
- Clear pricing and licensing information.
Layouts for demonstrations, by stand type
Most Bett exhibitors build around demonstrations. How that works depends on how many sides of your plot are open. If you are unsure which type you have, see exhibition stand types.
| Stand type | Open sides | What works |
|---|---|---|
| Row (inline) | 1 | One demo point at the front edge with a screen behind it and a counter to one side; visitors watch from the aisle and step in. |
| Corner | 2 | A demo facing each aisle, with the tallest brand element at the closed corner so it reads from both approaches. |
| Peninsula | 3 | Demo pods on the three open sides, a small meeting table against the back wall for follow-up conversations. |
| Island | 4 | A hero product or small stage at the centre, demo pods on each face, and a closed core for storage and a meeting room. |
Stand ideas for Bett
- A mini classroom with desks and a large screen.
- Scheduled teacher-led sessions.
- A seating area for school leaders.
Planning, approvals and logistics
ExCeL's approved contractors and service ordering apply; schools often visit in groups.
Allow about 4–6 months for a custom stand. The exhibitor manual sets height limits, open-side rules and service deadlines; see venue approval and technical drawings.
Mistakes we see at Bett
- Corporate-style demos that do not show a real lesson.
- Nowhere for teachers to sit and try.
Try your Bett layout in 3D
ExhibitionBase Studio turns your plot size, open sides and a brief about demonstrations into an editable 3D stand for 5 credits, renders it and exports a plan for your builder. New workspaces get 5 free credits.
Frequently asked questions
01What works on a Bett stand?
Hands-on, teacher-led sessions in a classroom-like setting. Visitors want to imagine the product in their own school.
02Where is Bett held?
At ExCeL London, usually in January. Confirm dates on the official site.
03How early should I start designing a Bett stand?
For a custom stand, about 4–6 months ahead: long enough for design, organiser approval, production and shipping. Shell scheme stands can be planned in weeks.
04Can I reuse my Bett stand at other shows?
Often, if it is modular. Design the core (walls, counters, demonstrations area) to work on several plot sizes, and swap graphics per show. See [modular vs custom stands](/guides/modular-vs-custom-exhibition-stands).
Put it into practice
From a client brief to a 3D stand concept in minutes
An editable 3D exhibition stand concept from a written brief and the brand's website, at your exact size.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
