In short
A 9 × 3 m (10 × 30 ft) inline booth is long and shallow, like three 3 × 3 m spaces side by side. Plan it as three bays along the aisle: welcome, demo and conversation or storage. Use the long back wall as one continuous brand story and keep the whole front open.
Key points
- 9 × 3 m is 27 m², about 291 sq ft (30 × 10 ft (a 10 × 30 booth)).
- Staff: 2–3; about 9 visitors at once in comfort.
- Meeting space: A small semi-closed area of about 2.5 × 2 m for four.
- Storage: About 1.5 m² with a door.
9 × 3 m in numbers
| 9 × 3 m | |
|---|---|
| Area | 27 m² (about 291 sq ft) |
| Nearest US size | 30 × 10 ft (a 10 × 30 booth) |
| Staff | 2–3 |
| Visitors at once | About 9, allowing about 1.5 m² of open floor each |
| Meeting space | A small semi-closed area of about 2.5 × 2 m for four. |
| Storage | About 1.5 m² with a door. |
| Shell scheme or space only | Shell scheme sometimes available; space only is more common. |
What fits on a 9 × 3 m stand
| Item | Quantity |
|---|---|
| Counter with storage | 1 |
| Demo points | 2 |
| Meeting table and chairs | 1 table, 4 chairs |
| Screens | 1–2 |
| Store | About 1.5 m² |
Each piece of furniture removes floor that visitors would stand on. Start with the minimum and add only what serves the stand's objective.
Layout ideas
- Three bays: a counter in the first bay, demo stations in the centre and a bar table or store in the last.
- Product wall: a continuous display wall with lit shelves, and two demo tables at the front edge.
- Central feature: a large screen or lightbox centred on the back wall, flanked by two smaller demo points.
By number of open sides
| Stand type | How it changes the layout |
|---|---|
| Row (one open side) | The usual type at this size: one front, brand on the back wall. |
| Corner (two open sides) | Two entrances; put the tallest element where the closed walls meet. |
See exhibition stand types for what each type means and how organisers classify them.
Things specific to 9 × 3 m
With 9 m of frontage, visitors walk past rather than in. Put something worth stopping for at both ends, not just in the middle.
Frequently asked questions
01How do I stop a 10 × 30 booth feeling like a corridor?
Break it into bays with different heights and activities, and angle furniture slightly towards the aisle.
02How many people can staff a 9 × 3 m stand?
2–3. More staff leave less room for visitors; plan about one staff member per activity point.
03How big is 9 × 3 m in feet?
About 30 × 10 ft (a 10 × 30 booth): 27 m² is roughly 291 sq ft. Use the organiser's exact dimensions for graphics and drawings.
04Can a 9 × 3 m stand have a meeting room?
A small semi-closed area of about 2.5 × 2 m for four.
Put it into practice
Design your trade show booth in 3D before you brief the builder
Design a trade show booth in 3D at your exact booth size, from a 10x10 inline to a 20x20 island, with renders and drawings for your builder.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
