In short
A 12 × 6 m stand (72 m²) has a long frontage that suits a peninsula or a row with many demo points. Plan it as zones along the length (welcome, demos, theatre, meeting) with closed rooms along the back so the 12 m front stays open.
Key points
- 12 × 6 m is 72 m², about 775 sq ft (40 × 20 ft).
- Staff: 5–8; about 24 visitors at once in comfort.
- Meeting space: One or two rooms, or an upper deck where approved.
- Storage: 3–5 m², ideally in a central core.
12 × 6 m in numbers
| 12 × 6 m | |
|---|---|
| Area | 72 m² (about 775 sq ft) |
| Nearest US size | 40 × 20 ft |
| Staff | 5–8 |
| Visitors at once | About 24, allowing about 1.5 m² of open floor each |
| Meeting space | One or two rooms, or an upper deck where approved. |
| Storage | 3–5 m², ideally in a central core. |
| Shell scheme or space only | Space only. |
What fits on a 12 × 6 m stand
| Item | Quantity |
|---|---|
| Reception counter | 1 |
| Demo points | 3–5 |
| Meeting rooms | 1–2 |
| Theatre or presentation area | Optional |
| Store | 3–5 m² |
| Bar | 1 |
Each piece of furniture removes floor that visitors would stand on. Start with the minimum and add only what serves the stand's objective.
Layout ideas
- Long demo front: four or five demo stations along the aisle, meeting rooms and store behind.
- Two entrances: a welcome at each end with a central theatre between them.
- Showroom: a gallery of products along the front with a lounge at one end.
By number of open sides
| Stand type | How it changes the layout |
|---|---|
| Row (one open side) | The usual type at this size: one front, brand on the back wall. |
| Corner (two open sides) | Two entrances; put the tallest element where the closed walls meet. |
| Peninsula (three open sides) | Back wall for storage and meeting space; activity on three faces. |
| Island (four open sides) | No back wall: a central core or feature with activity on every face. |
See exhibition stand types for what each type means and how organisers classify them.
Things specific to 12 × 6 m
Twelve metres is more than people take in at a glance; give each end its own reason to stop.
Frequently asked questions
01How many demo stations fit on a 12 m front?
Four or five, allowing about 2–3 m per station for the demo and two or three visitors.
02How many people can staff a 12 × 6 m stand?
5–8. More staff leave less room for visitors; plan about one staff member per activity point.
03How big is 12 × 6 m in feet?
About 40 × 20 ft: 72 m² is roughly 775 sq ft. Use the organiser's exact dimensions for graphics and drawings.
04Can a 12 × 6 m stand have a meeting room?
One or two rooms, or an upper deck where approved.
Put it into practice
Design your trade show booth in 3D before you brief the builder
Design a trade show booth in 3D at your exact booth size, from a 10x10 inline to a 20x20 island, with renders and drawings for your builder.
Guidance here reflects common practice. Venues, organisers and countries set their own rules: always check the exhibitor manual and work with a qualified stand builder and engineer for structures.
